FASHION BRANDING
Brand Identity / Social Media / Fashion Show / Packaging Design
Where emotions meet style - self-expression finds its fullest bloom.
Background:
STATE is a fashion brand that celebrates individuality and encourages people to embrace their true selves.
Just as emotions are woven intricately into the fabric of human existence, S7A7E Fashion weaves its narrative into the hearts of those who seek to embrace their true selves.
Project Objective:
The goal is to establish a fashion brand that harmoniously blends the realms of emotions and style.
By delving into the complexities of joy, sadness, disgust, anger, fear, surprise, and contempt, S7A7E Fashion aspires to infuse each garment with the very essence of these emotions. Through its unique collection, the brand seeks to create a powerful medium where individuals can wear their emotions and connect with others on a deeper, empathetic level.
STATE Fashion Show Emotional Wheel
The fashion show will feature a rotating light projection wheel, with models walking around the runway in outfits representing the current highlighted emotion. The audience will be seated around the circle, and the soundtrack and lighting will dynamically change with each emotion to create an immersive experience.
STATE Fashion Show INVITATION
The invitation design concept for the STATE fashion show is inspired by the brand's focus on emotions, self-expression, and individuality. The main visual element of the invitation is a rotating wheel, which symbolizes the dynamic and ever-changing nature of emotions.
